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Measure The Performance Comparison of Brands and

Competitors with Social Metric
Social Metric is a platform that measures the effectiveness of brand communication on social media, comparing your brand's performance with competitors through a Brand Score, which is calculated from both Owned Media and Earned Media data. It helps you see brand awareness and performance in comparison to your competitors

Explore the Full Performance in

Every Dimension with Social Metric

Calculated from

the largest data set of over 800 points

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Able to view your brand and competitor performance on the platform with complete insights to effectively adjust your strategy

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See the opportunity to outperform competitors by comparing your brand with competitors in the industry

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Use data to optimize your marketing budget more effectively

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Monitor brand image to maintain a positive reputation for the brand

Key Factors Used to Calculate

Brand’s Power on Social Metric

Fundamental

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Followers

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Reactions

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Comments

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Share

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Views on Tiktok/Youtube

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Daily Unique Message

Analytical

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Comment Ratio

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Share Ratio

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Owned Sentiment

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Facebook Tag Friend

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Facebook Intention

Frequently Asked Questions
About

Social Metric

What is the Social Metric platform, and what are its benefits?
Which social media channels can data be collected from?
What factors are used to select brands for data collection on the Social Metric platform?
Can I request Wisesight to add more brands to Social Metric
How many brands can be added to the Social Metric platform for data viewing?

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